If your construction business could be better, you should aim to market better to make your company a bigger success. Read on for four simple steps to marketing your construction business in ways that draw attention from modern consumers.
Take to Social Media via City Work and Neighborhood Pages
Most neighborhoods and cities have their own social media pages, where residents and business owners can converge to advertise, ask questions, and gossip. These are excellent places to write witty, fun marketing updates that engage customers and make them wonder about your business.
For construction bosses, social media networks allow you to interact with business owners and bigwigs that aim to expand their companies, renovate their offices, or clear lands for new, thriving marketplaces.
Tip: Market what your business is best known for, from gutter cleaning Hinsdale IL, to other aspects of both interior and exterior service and construction.
Hire a Professional Writer to Create a Press Release to Highlight Your Construction Business to Locals
Locals are often sticklers for tried-and-true businesses, so building a new construction company needs finesse. Charm your way into the hearts of those old-fashioned residents with a press release that offers something—like half-prices, free consultations, quotes, and estimates, and samples of past interior or exterior works in photographs. Definitely hire a professional to write this PR—unless you have experience in being a master word weaver and marketer.
Focus on Perfecting a Reliable, Desired Niche in the Construction Industry
Does your construction team specialize in outdoor architecture, like porches, rooftops, and decks? Or, is your team geared more towards interior renovations, like kitchen remodels and bathroom revamps? Think about it and pick a niche. You can be good at hundreds of different things, but a good niche will draw your customers in because they already have a specific project in mind.
Create a Logo and Persona that Fits Your Business
Remember the pick a niche suggestion? This is where you build your brand based on that niche. Hire a professional to craft a logo and persona that fits what your construction company specializes in. Your logo and persona need to be memorable, like a catchy jingle that gets stuck in someone’s head until they HAVE to call for a consultation.